Upcycling Farm Produce
for Better Value!!

Reducing Food Waste !!
Improving Farmer Income !!

" 40% of all grown food is never eaten.
FOOD is lost or wasted at every step
of its journey from Farm to Plate."
- WWF Report

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About us

What's the IDEA ??

Using Science & Tech to upcycle rejected Vegetables & Fruits into edible value added products. Thereby improving farmer income & also retaining nutrition by creating healthier food alternatives.

Solar Dried - Malt- Mix-Jam -Pickle

Make products from solar drying or tradtionally processing Vegetables or Fruits- eg. Brinjals, Ladiesfingers, Amla, Carrots, Beetroot etc

Fair Price, More Value-Reduced Waste

Farmers earn additional income when source discarded food is procured for value addition & sold to right customer. Converting Waste to wealth for our Health.

Why does food goes unused?

Size, Shape & Colour
Too small or big. Irregular shape & sub standard colour or Looks!
Cut or Damaged
During Harvest, Supply Chain & Transport
Mature or Over ripen
Perishable, Not edible or Low Preference
Surplus & Lack of Storage
Over production for the season or No Buyers

Our Products

No added preservatives
Only natural ingredients
Rich in Nutrients
High quality & Traditional methods
Reduced Food Miles
Minimal Carbon Footprint
Empower Women
Sustained & Fair income

Carrot Malt

Ladiesfinger Vathal

Beetroot Malt

Chilly Powder

Banana Powder

We will keep ideating & will introduce more products!

Testimonials

Nivetha

"My doctor suggested me to intake iron rich foods..I now start my day with Beetroot malt. Its tasty and also very healthy. Love it !!"

Tamilarasan

"Everytime I harvest ladiesfinger, a lot of it will be rejected due to muthal. My green chillies give more yield but unable to sell all of them. Now making vathal and chilli powder is helping me earn extra money."

Ramya

"My daughter loves ladiesfinger vathal. She hates the vegetable as it is slimy. But with curd rice, she enjoys the crispy ladiesfingers. Same with Bananas, she likes banana powder a lot."

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OUR TEAM

Karthika
CEO
Experience in Farming, Warehouse Operations & Farmer Community Building

Thamizh
Marketing & Sales
Onboarding new customers, handling finance & Coordinating Delivery

Farmer Community Both Men and Women In Tiruvallur District & Nilgiris

About us

Our Products

Testimonials

Contact us